UNDP and Sauti Sol team up for the Global Goals in Africa. Video spot asks: What do you want to see By2030?

Jul 6, 2017

The United Nations Development Programme (UNDP) and one of Africa’s most popular music bands Sauti Sol have joined forces on a video spot to advocate for the Sustainable Development Goals (SDGs), a global plan to end poverty, protect the planet and ensure inclusive development by 2030.

In the video spot the four Sauti Sol band members Bien-Aimé Baraza, Willis Chimano, Savara Mudigi and Polycarp Otieno explain that African governments signed up to achieve the 17 Goals by 2030, and what the band members themselves would like to see happen by 2030.

The Goals include things like making sure people have access to clean water, energy, education, health care and good jobs; achieving gender equality; reducing vulnerability to climate-change and disasters; reducing inequality; protecting our oceans and forests; preventing conflict and promoting peace and justice around the world.

 “People and planet are at the heart of the sustainable development agenda,” said Mohamed Yahya, UNDP Africa Regional Programme Coordinator. “We are glad to collaborate with Sauti Sol on spreading the message that we are the first generation that can eradicate extreme poverty, and ensure that development works for everyone. We must keep raising awareness, and inspiring everyone to do their part in ensuring nobody is left behind.”

The one-minute public service announcement comes in the run up to the High-Level Political Forum on Sustainable Development (HLPF), scheduled for 10-19 July in New York, USA, that will see Member State representatives conduct voluntary reviews of progress on the 17 Goals.

African countries reporting their progress on the Goals include Benin, Botswana, Ethiopia, Kenya, Nigeria, Togo and Zimbabwe.

Kenyan band Sauti Sol are already advocates of the Global Goals and participated in the ‘Tell Everybody’, Global Goals song alongside eight other artists from across Africa.

The Global Goals are at the heart of UNDP’s work in nearly 170 countries to end poverty and inequality. As the world’s largest development agency, UNDP works with partners to strengthen governments and institutions, promote the rule of law, ensure security, revive basic social services and address climate change. 

Contact information

Follow on Twitter: @UNDPAfrica, @SautiSol, #GlobalGoals, #By2030, #SDGs

For more about the High-Level Political Forum click here.

www.undp.org/By2030